Email Marketing



What is Email Marketing?

It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a lower sell to educate your audience on the value of your brand or keep them occupied between purchases. DigitalInSEO can help you design, build and optimize your email marketing to get the best ROI in your marketing program.


Advantages of Email Marketing

The benefit of email marketing include:-

  1. Cost-effective: – the costs of email marketing are lower than any other forms of marketing and there are no advertising fees, printing, or social media space cost.
  2. Permission-based: – marketing list will be made up of people who have chosen to receive email communications for you and customers who are properly interested in your products or services are more likely to engage with your business.
  3. Flexible Design: – you can send plain text, attach files or graphics whichever grabs your message best and a choice of design options gives you scope to convey your business branding.
  4. Scalable: – it can be used to reach larger audiences or smaller targeted lists.
  5. Personalization and segmentation: – In email marketing, you can personalize the messages and you can also segment the marketing list so that your customers receive messages from you that they are interested in this will help to boost their engagement with you.
  6. Conversions and increased sales: – A new promotion people can click on links and follow your call-to-action immediately. It is also effective at every stage of the buying process.
  7. Measurable: – you can measure the success of a campaign by using web analytics software or you can easily test different copies, subject lines, and designs to see which is most valuable.

Types of Email Marketing

1. New Content Announcement Email

The one where you announce your next sale, webinar, e-book, coupon, free trial, etc., and the list goes on. This email is used to express and promote a particular marketing offer that one single offer with a call-to-action that links to a targeted landing page made for that specific offer.

2. Product Update Email

Product emails are difficult and people usually don’t want to receive these often and they’re typically not as interesting or engaging as something like an offer email. It is important to keep these emails simple and straightforward. Many companies choose to second weekly or monthly product assimilate to keep their customers or fan base up-to-date with the latest features and functionalities. It still works for them to learn how to use new features or learn why a new product is worth their investment.

3. Digital Magazine or Newsletter

Do you sustain a business blog for your company? Are you a media outlet or magazine? Many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it’s important that you share them in a visually appealing way.

4. Event Invitation

Email can be a great method for promoting an upcoming event you’re hosting. But if you want to invite your contacts to an event and prompt them to register and it’s very important to clearly showcase why that event is worth their attendance. A great way to do this is through visuals and a lot of events cost money to attend or most cost a pretty penny.

5. Co-marketing Email

A co-marketing email is when two or more describing the companies partner together for some mutual beneficial event, task or promotion. The main reason for co-marketing is to leverage the audience of another company to increase your reach.

6. Social Media Send

What does social media have to do with email? If you are making better use of LinkedIn Groups or Google+ Events and email has to do with social media. When you send a LinkedIn Announcements, you’re directly reaching a LinkedIn user’s inbox. When you build a Google+ Event, sending invitations directly sends you into users’ email boxes as well.

7. Internal Updates

Many companies, mainly if they’re on the longer side to choose to send internal updates or newsletters to their employees to keep them in the know about the latest company information whether it be new product updates, marketing offers or events. The most critical formatting tip for these types of emails is to arrange the information in a simple and helpful way.


Email Marketing Strategy Plan

1. Create an email marketing plan

To make the planning part simple, we have highlighted some best practices you’ll want to consider when originates a strategy for your email marketing.

  • Define your audience

You need to have a clear idea of who your audience is in order to forcefully communicate with them. So you can send them personalized and targeted emails that help to increase engagement or to build trustful relationships and generate greater ROI.

  • Signup sources

Signup sources have to offer is how and where subscribers sign up for your list and if you’re an e-commerce business with your store connected, knowing your customers joined your list can give a better idea of how to communicate with them and you might want to focus your marketing efforts going forward.

  • Segments and groups

You have to identify smaller collections of people within your larger audience, you’ll be able to make groups and segments to send more personalized and relevant emails to your recipients, and the more similar the campaign, the better the results.

  • Establishing your sending frequency and goals

You should have emailed your customers but if you send too often, your subscribers are likely to strain out what you have to say or unsubscribe altogether. Some users that run a blog or news website might be picked to send daily updates to their subscribers, while other users only send twice a month so subscribers stay more excited about their emails.

2. Design your Emails

When designing your email campaigns, focus on your messages and keep your design straightforward. We propose laying out all the elements of your campaign at a hierarchy level and putting your most important information or the main takeaway toward the top so people can quickly scan your email if they are short in time.

3. Test your Emails

All email clients are created differently, which means that the campaign you designed might look slightly different in your subscribers’ inboxes and it will make sure to check the emails on mobile devices as well as they can see differences in responsive designs.

4. What you can do with marketing automation

Marketing automation is a targeted email or series of emails that you can set and target from a welcome email series to follow up emails after purchase to rewarding your customers with a special incentive, automation helps you streamline your communications with customers so you have more time to focus on creating content and rate on investment (ROI).

5. Measure your performance

These are the clearest statistics for measuring marketing campaign engagement as they indicate how well your subject lines and campaign content resonates with a particular list. And it is most important to consider how to open and click-through rates compared to other companies in your companies, otherwise, you are looking at your statistics in a vacuum.


Frequently Asked Questions (FAQs)

What is Email Marketing?

It is a powerful marketing channel in the form of direct marketing as well as digital marketing that operates to email to promote your business’s products or services. It can help to make your customers aware of your newest items or offers by indicating them into your marketing automation efforts. It can also play a vital role in your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers occupied between purchases through different types of email marketing.

Does email marketing work?

When you want to communicate something about your brand or sell your object, email marketing is one of the most cost-effective ways to do so. People receive more and more emails all the time and it can be difficult to stand out in full inboxes. If you have been given the tools you need shine (we’ve got a lot of tried and true tips on sending outstanding emails) and develop effective email marketing campaigns.

How do I get an email list?

When you assemble and sustain an engaged subscriber list, it’s made up of people who want to receive your message. It has to erect a clean list can take more work at the outset of your email marketing strategy. There are a lot of ways to find people who’ll move forward to getting your emails but we have surrounded up a few that work best.

How to test your emails?

First, you choose the factors that define success for you and it could be clicked, opens, or money earned. We will collect the results and show you who is the winner after complete the collection and you can directly automate it too. It has to send out automatically the winning campaign and it’s really pretty easy.